Repurpose old SEM

In PPC, if the conversion rate is too low, the gained value may be less than the invested value, defeating the purpose of the PPC campaign. Much criticism has been levelled at the reliance on the inclusion of keywords, but ideally you should be using keywords anyway to make your …

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Search marketing implications related to anchor text

To protect your business against these types of nefarious threats, you have to stay vigilant and employ some different tools to ensure that you are always are ahead of the game. People who are able to create engagement with potential customers have higher chances of converting them into buyers. Same …

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Bucket brigades based on html

University and government sites, with .edu and .gov domain extensions, are good here, as are major industry experts. Ask any professional SEO what they think of keyword stuffing as a strategy and they'll tell you it's obsolete, useless, or actively harmful for your brand. You can also mention that Sprint …

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