Google itself has said that around half of all mobile users are likely to visit a store after conducting a search for a local business. Marketing objectives lead to the development of communications objectives that are matched to the product, target market, and product positioning. Figure 3-1 illustrates the current …

Generating leads becomes the primary goal. It can affect a website negatively if too many Google AdSense links or too much advertising is placed in the visible area of the page. There's a common misconception that the more pages you have targeting a keyword, the better you'll rank for that …