Be sure to note any changes that you have implemented

If you aren't choosing the right keywords or keyphrases, then all your efforts may well go straight down the drain. People become most involved when messages feature compelling and interesting content. Every piece of information about a page can be turned into a long list of words. Imagine having a …

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Make quality your centre of attention

By providing contact information, or links to your social media, you can make their conversion much more likely. The goal shouldn't be to generate links, it should be to generate buzz or discussion; to share knowledge or data or other insights that we know our audiences (and prospecive customers) will …

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