Your users need the structure to navigate through your site, to click from one page to the other. And Google uses the structure of your site in order to determine what content is important and what content is less important. However, others argue that judicious focus on citations on key …

However, people often fail to keep the balance and end up getting penalized by Google. Increasingly, SEO professionals are finding that good UX translates to good SEO. There is a lot of demand for raw materials for a silk scarf and sometimes demand exceeds supply. And Save Our Schools all …

Because of this, it's still important to pay attention to your phrasing, but the majority of your keyword "matches" will arise naturally as long-tail phrases-as long as you have a solid content strategy. While you're at it, keep your link building agency in the loop about any other link building …

These strategies apply to the ingredients in the marketing mix and include all positioning, differentiation, and branding strategies. Backlinks are powerful enough to skyrocket an unexplored web page to initial pages of search engines. Another interesting fact for you is Beverley is one of the nicest places to live in …

Did they then refine their search query in Google to find something else? If you tried to optimize an article for a certain keyword, but it's getting more traffic for a different variation of that keyword, then go back in and re-optimize it for the new keyword. People want to …

According to a survey by iProspect, more than 60% of users click on organic search results. Effective integrated marketing communications ensures a brand's target audiences hear the same message across all traditional and new media channels. Occasionally, social media buzz creates a situation in which the marketing team should react …

JavaScript can modify the look, content and behaviour of a page so JavaScript errors can cause pages to be displayed incorrectly and break interactive elements. In many cases, paid search is much faster for testing user flow or usability. A great way to ensure that search engine spiders read your …

I also eliminate phrases that appear unnatural or may be difficult to use in a sentence. Prior to making any contact with an advertising agency, company leaders identify and prioritize corporate goals. For anyone monitoring their traffic from Google, it's not really a revelation that a single page can rank …